家电产品享受性属性及其特征:以格力空调为例  

The Hedonic Attribute and Characteristics of Electrical Appliances Product: An Analysis Based on Samples of the Gree's Air Conditioner

作　　者：郭朋飞[1] 方润生[1] 李婷[1] 

机构地区：[1]中原工学院,郑州450007

出　　处：《中原工学院学报》2013年第2期66-73,共8页Journal of Zhongyuan University of Technology

基　　金：国家自然科学基金项目(71240023);河南省软科学项目(2007630045)

摘　　要：基于相关文献的梳理,给出了产品的享受性属性定义,根据该定义对产品的享受性属性进行了层次性划分,并以格力空调为例研究了产品享受性属性的构成及其变化特征.结果显示,在产品享受性属性中,空调的创新性变化大都发生在质量感知方面,外观、过程体验和效果体验三个方面相对比较少;产品的享受性属性的数量是逐步增加的,质量感知和外观上的变化出现最早,过程体验次之,最后是效果体验;产品的享受性属性各层次之间的变化存在一定的差异,质量感知和效果体验方面的变化呈现出不断提升的特征,而外观和过程体验方面则是呈现出多样化的变化趋势.Based on analysis of literatures, the definition of product about hedonic attribute is given. Hierarchy of hedonic is studied, and the structure and properties of hedonic as a case study of Gree air conditioner is analyzed. According to the results, the appearance of product＇s hedonic changed frequency is the fastest, and the experience of the appearance, the process of experience and the effect are relatively small. The number of hedonic is gradually increased, the quality awareness and appearance changes occur firstly, the second is process experience, and effect of experience is finally. There is difference among changes of different levels of hedonic. Quality awareness and effect changes present a rising aracteristics, and appearance and process are present a diversified trend. Finally, this study points out the innovations and limitations.

关 键 词：空调 产品属性 享受性属性 功能性属性 

分 类 号：C93[经济管理—管理学]