农村居民服装消费特征及市场分析  

On the Characteristics of Clothing Consumption in Rural Residents and Market Analysis

作　　者：周福芹[1] 李红强[1] 杨琨[1] 

机构地区：[1]邢台职业技术学院服装工程系,河北邢台054035

出　　处：《邢台职业技术学院学报》2013年第4期77-79,共3页Journal of Xingtai Polytechnic College

摘　　要：通过分析农村居民在服装消费方面的现状、特点及农村服装消费市场存在的问题,为服装生产者和销售者进一步了解、开发农村服装消费市场,为如何将农村的消费者抓住、增强农村居民的消费欲望提供了理论依据。Through the analysis of the status and characteristics in clothing consumption of rural residents, the article provides some foundations for clothing producers and sellers to attract rural clothing consumers and arouse their desire to consume thus to exploit the market.

关 键 词：农村 服装 消费特征 市场 

分 类 号：F426.86[经济管理—产业经济]