新时期广播、电视受众观念变化探析  

Interpreting the Conceptual Change of the Radio and Television Audience

作　　者：樊东宁[1] 

机构地区：[1]衡水学院中文系,河北衡水053000

出　　处：《廊坊师范学院学报（社会科学版）》2013年第5期35-38,共4页Journal of Langfang Normal University(Social Sciences Edition)

摘　　要：随着广播、电视媒介的发展,受社会因素和媒介自身因素的影响,受众观念由最初的"传者本位"向"受者本位"改变。因此,构建和谐的传受关系,寻求传者与受众之间的平衡,成为广播、电视领域的当务之急。当下应树立以人为本的传媒发展观念,适时根据受众观念的变化和受众的自身结构与需求特征的变化,合理进行资源配置,及时调整结构、安排栏目。Literary theories need continuous innovation to sustain their own development. At present, literary innovation is faced with both local discourse out-of-datedness and foreign discourse carnivals. According to the realistic situation and characteristics of the underlying spiritual structure of the Chinese national literature, theoretical innovation should be based on the following aspects： micro-narration in methodology, instead of theoretical macro-system establishment; China＇ s domestic problems, instead of Western theories origins; the current reality, instead of traditional classic bondage.

关 键 词：广播 电视 受众观念 传者本位 受者本位 

分 类 号：G206.2[文化科学—传播学]