信息化时代体育报纸面临的压力与对策研究  

Research on the Pressure and Countermeasures of Sports Newspaper in Information Age

作　　者：张振东[1] 杨镒丞 王敏娜[1] 李鸿昕[1] 

机构地区：[1]郑州大学体育系,河南郑州450001

出　　处：《中州体育（少林与太极）》2013年第9期10-12,31,共4页

摘　　要：为探求体育报纸发展的道路,实现可持续发展,研究采用文献资料法、个案分析法等研究方法,详细分析了当前我国体育报纸所面临的压力与挑战。研究结果显示:体育报纸存在有时效性差、信息面狭窄、价格贵、携带不便等特点,而且也受到主流媒体的强烈冲击。建议:体育报纸应从受众视角出发,扩大版面,丰富信息量;重视体育报纸的多元化、灵活性发展;打造适合自身发展的精品化纸质传媒。In quest of sports newspaper development path and realizing sustainable development,this article has a detailed analysis of the pressure and challenges which the current sports newspapers in China are facing with the methods of literature material,case analysis,etc.The results show that： sports newspaper has the characteristics of poor timeliness,narrow information,expensiveness and cumbersome.And the mainstream media has also been a strong impact on it.Suggestion： sports newspaper should expand the space and enrich information from the audience perspective,attach great importance to the diversity and flexibility of sports newspaper development;and build the quality of sports newspaper which is suitable for its own development.

关 键 词：信息化时代 体育报纸 压力 对策研究 

分 类 号：G216[文化科学—新闻学]