全球化背景下休闲类中外期刊合作的常见误区与正确途径  

Common Mistakes and Approaches for China-Foreign Cooperation in Leisure Periodicals in the Context of Globalization

作　　者：杨曙[1] 

机构地区：[1]常州工学院

出　　处：《创新》2013年第6期83-85,128,共3页Innovation

基　　金：江苏省教育厅2012年度高校哲学社会科学研究指导项目<媒介融合背景下无锡新区国家数字出版基地产业链优化研究>(2012SJD860015)

摘　　要：在全球化背景下,国内休闲类期刊只有通过寻求与国外期刊合作的节点,才能实现真正意义上的全球期刊出版发行共同体。当前国内外期刊合作出现了一些误区,如盲目模仿国外期刊,将错误经营方案全搬照抄等。中外期刊合作融入全球化,首先要关注多语种期刊经营,其次应在办刊的理念上尽量突出刊物的全球化普适概念,第三,中国的刊物在进军国际市场之时,一定要寻求良好的国际投资合作伙伴。Seeking for China-foreign cooperation in periodicals can virtually realize the joint publishing and distributing of global periodicals.Currently,there are some mistakes in the China-foreign cooperation in periodicals,such as launching periodicals blindly without fully understanding relevant laws and regulations for the cooperation,overdependence on foreign copyrights and ignorance of the market rule,and blindly imitating foreign periodicals including their wrong operation models.The followings need to be taken into consideration in order to achieve successful China-foreign cooperation in periodicals:First,attention needs to be paid to the operations of multilingual periodicals;second,the universally applicable concepts need to be highlighted in operating the periodicals;third,Chinese periodicals need good international investment partners when entering the international market.

关 键 词：休闲类 中外期刊合作 常见误区 正确手段 

分 类 号：G237.5[文化科学]