白酒行业上市公司行业绩效分析及战略调整——基于A股白酒类上市公司的数据分析  

A Performance Analysis of the Listed Companies in Liquor Industry and Their Strategic Adjustment

作　　者：余冬梅[1] 

机构地区：[1]南京审计学院工人委员会,江苏南京211815

出　　处：《安徽农业大学学报（社会科学版）》2013年第6期68-75,共8页Journal of Anhui Agricultural University:SOC.SCI.

基　　金：国家社会科学基金项目(12BGL016:<我国企业外部导向的知识资本专项报告研究>)

摘　　要：企业的融资方式与行业特点、投资战略直接相关。我国的白酒行业利润丰厚、现金流充裕,多元化投资要求相对较弱,所以融资需求不强,且呈现短期倾向。以上论点可通过收集、分析白酒行业上市公司相关财务数据得以证实。限制公款消费和提倡节约之风以及人们健康理念的改变,白酒业以前绩效和经营模式今后将难以延续,白酒上市企业的经营战略及投融资战略需要根据内外环境的变化而有所调整:新产品研发、多元化经营、投融资模式的多元化。The financing methods of enterprises are directly related to the industry characteristics and investment strategy, In China, liquor plays an important role in consumption market. Due to its rich profit and abundant cash flow, the diversified investment demand of liquor industry is relatively weak, and its financing demand is not strong, meanwhile presenting a short-term tendency. This article has collected and analyzed related financial data of listed companies in liquor-making industry to testify the above-mentioned arguments. Since the movement of restricting government consumption expenses and the call for thrift practices, the price of liquor has declined to some extent. Therefore, the former operating mode of the industry cannot be sustained, and the management strategy of listed companies in liquor-making industry should adjust to the change of the internal and external environment.

关 键 词：白酒行业 上市公司 资金管理绩效 战略调整 

分 类 号：C939[经济管理—管理学]