网络虚拟社区中的小清新亚文化  

The Subculture of the “Little Pure and Fresh” Style in Virtual Communities

作　　者：蔡骐[1] 

机构地区：[1]湖南师范大学新闻与传播学院

出　　处：《湖南师范大学社会科学学报》2013年第6期125-132,共8页Journal of Social Science of Hunan Normal University

基　　金：教育部新世纪优秀人才资助计划(NCET-11-0970);湖南省教育厅科研重点项目"网络虚拟社区中的传播与文化"(12A092)

摘　　要：近年来,小清新亚文化在网络虚拟社区中迅猛发展,形成了独具一格的亚文化风格。网络虚拟社区中小清新亚文化的兴起,是在社会分化的背景下以互联网为载体进行的社会重聚的一种表现。小清新亚文化的关键在于风格,其风格的建构是通过网络虚拟社区中的正面建构和反面建构两种路径达成的,风格的核心体现为崇尚清新、自然、美好,沉浸于精神世界,追求与众不同的格调与品位。随着互联网技术的普及和消费主义文化的盛行,小清新亚文化的风格表现出新的文化实践意义:从个体的角度来看,小清新风格是身份认同的工具;从文化的角度来看,小清新风格展现出一定的仪式抵抗意味;从经济的角度来看,小清新风格最终仍面临着被商业力量收编的危机。In recent years, the ＂little pure and fresh＂ style becomes very popular in Chinese virtual communities, forming a stylized subculture. It represents the social gathering realized through the Intemet in the background of so- cial differentiation. The key character of the ＂little pure and fresh＂ style was cultivated through positive and negative construction in the virtual communities, and includes the character of being pure and fresh, natural, beautiful, im- mersed in the spiritual world and pursuing different style and taste. With the popularity of Intemet technology and the popularity of consumer culture, the subculture of the ＂little pure and fresh＂ style represents new meaning of cultural practice： from the individual＇s perspective, it is the tool of identity recognition; From cultural perspective, it impli- cates ritual resistance; f^om an economic perspective, it ultimately will face the crisis of being incorporated by com- mercial forces.

关 键 词：小清新 亚文化 网络虚拟社区 风格 

分 类 号：G206[文化科学—传播学]