NBA与CBA的市场化运营比较研究  

NBA and CBA Mercerization Operation Comparison Research

作　　者：邢金明[1] 许传洲[2] 樊晓翠[2] 

机构地区：[1]大连理工大学体育教学部,辽宁大连116024 [2]辽宁师范大学体育学院,辽宁大连116029

出　　处：《军事体育学报》2013年第4期120-122,共3页Journal of Military Physical Education and Sports

基　　金：中央高校基本科研业务费专项资金资助(DUT13RW429)

摘　　要：从市场化运营视角来看待一个职业体育联盟是否成功,主要从联盟的运营机制、盈利能力、是否拥有科学规范的管理体系等多个角度入手。通过梳理NBA联盟与CBA联赛各自发展历程,剖析了两者在市场化运营下现状的差异性,总结了NBA在管理、运营、培养机制等多方面的成功经验,这些经验将会对CBA联赛今后的发展提供借鉴意义。From the perspective of market - oriented operation, whether a professional sports league succeed or not is mainly decided by its operating mechanism, the profit ability, scientific and standardized management system, etc. By studying their devdopment course of the NBA and CBA league respectively, the paper analyzes the difference un- der present situation of market operationand makes a stmn＇nary of successful experience of the NBA in the manage- ment, operation, training mechanism and other aspects, which will provide references to the development of CBA league in the future.

关 键 词：NIBA联盟 CBA联赛 市场化运营 

分 类 号：G841[文化科学—体育训练]