基于意见领袖引导作用的网络舆论演化研究  

Research on Evolution of Online Consensus Based on Opinion Leader's Guiding Role

作　　者：周而重[1] 钟宁[1,2] 黄佳进[1] 

机构地区：[1]北京工业大学国际WIC研究院,北京100124 [2]前桥工科大学生命情报学科,前桥3710816

出　　处：《计算机科学》2013年第11期287-290,共4页Computer Science

基　　金：国家自然科学基金项目(60905027);北京市自然科学基金项目(4102007)资助

摘　　要：构建有效的意见交互模型是预测舆论发展趋势的关键,但传统意见交互模型的构建环境是封闭的社交网络。为了构建动态的虚拟网络环境下的意见交互模型,提出一种基于意见领袖引导作用的网络舆论演化分析方法。该方法充分考虑了网络环境和不同意见传播者的特点。实验结果显示,提出的方法可以很好地模拟网络舆论的演化过程和预测网络舆论的未来发展趋势。The construction of an effective opinion interaction model is the key to predicting the development trend of an online consensus. However, the traditional model is constructed in a closed social network. In order to construct the o- pinion interaction model oriented to a dynamic virtual network, an approach to the evolution analysis of online consensus based on opinion leader＇s guiding role was proposed. The approach carefully takes the context of the network and the characteristics of opinion disseminators into account. Experimental results show that the proposed approach can effec- tively simulate the evolutionary process of an online consensus and predict the future trend of the opinion.

关 键 词：网络舆论 意见检测 情感分析 意见领袖 意见交互模型 

分 类 号：TP391.9[自动化与计算机技术—计算机应用技术]