盐城市沿海生态旅游发展SWOT分析及对策  

The SWOT analysis and measures of developing Yancheng coastal eco-tourism

作　　者：陈文玲[1] 严贤春[1] 

机构地区：[1]西华师范大学生命科学学院,四川南充637002

出　　处：《大众科技》2013年第11期202-204,共3页Popular Science & Technology

摘　　要：在介绍生态旅游以及沿海生态旅游相关概念的基础上,应用SWOT分析方法,对盐城市发展沿海生态旅游的优势、劣势、机遇和威胁进行系统分析,提出了新时期盐城市发展沿海生态旅游的几点建议,以期为更加合理有效地利用和保护沿海资源提供决策依据。This article depends on introducing some related concepts of ecological tourism and coastal ecological tourism. Then in the view of strengths, weaknesses, opportunities, and threats to analysis ecological tourism in Yancheng coast, which is called SWOT analysis method. Several suggestions about Yancheng coastal ecotourism are given, which expects to provide basis for decision making and protection coastal resources.

关 键 词：盐城市 沿海生态旅游 SWOT分析法 

分 类 号：F59[经济管理—旅游管理]