新兴皮革专业市场基于O2O的电子商务模式探析  

Analysis of E-commerce Mode Based on O2O about Leather Specialized Market

作　　者：王群智[1] 骆强[1] 

机构地区：[1]西南交通大学交通运输与物流学院,四川成都610031

出　　处：《皮革科学与工程》2013年第6期71-73,共3页Leather Science and Engineering

摘　　要：近年来,O2O模式深受风险投资的青睐,保持着强劲的发展势头。与此同时,新兴皮革专业市场的发展也是如火如荼。本文在梳理新兴皮革专业市场发展现状的基础上,重点关注颇受认同的O2O模式,并提出新兴皮革专业市场O2O电子商务发展模式,试图为业界进一步发展O2O提供参考。In recent years, O2O business model is deeply concerned by Venture capitalists, continuing to maintain a strong momentum of development. At the same time, the development of domestic leather professional market is in full swing, Haining Leather City and some other well-known brands are springing up across the country. In this paper, we studied the development situation of leather industry and the O2O business model. We also put forward the O2O e-com- merce development model of the leather professional market, trying to provide a reference for further development of O2O in the leather industry.

关 键 词：皮革专业市场 O2O 商业模式 

分 类 号：F426.85[经济管理—产业经济]