从文化的视角探析大众传媒对村落体育传播的影响——以江苏省谢湖村为个案  

Influence of Mass Media on Spread of Village Sports from the Perspective of Culture——Taking Xiehu Village of Jiangsu Province as Individual Case

作　　者：谢月芹[1] 贺青[2] 

机构地区：[1]河海大学常州校区体育部,江苏常州213022 [2]苏州大学,江苏苏州215325

出　　处：《体育科技文献通报》2013年第12期132-134,共3页Bulletin of Sport Science & Technology

摘　　要：本文从文化的视角,以江苏省谢湖村为个案,采用问卷调查法,探讨电视体育文化传播对村落体育文化生态的影响。研究结果表明:电视体育文化传播已成为影响村民需要和观念的最重要因素之一,并在促进村落体育发展、普及体育知识等方面产生积极影响,同时也有消极方面的影响,并针对如何利用电视传媒提高农民的体育文化提出了建议,以供参考。This paper, from a cultural perspective, with Jiangsu province Xiehu village as a case study, using a questionnaire method, explores the TV sports culture communication of village sports cultural and ecological effect. The results show that the TV sports culture communication has become affected villagers receptor needs and perceptions of one of the most important factors, and in promoting the village sports development, sports knowl- edge to produce positive effect, but also has the negative side effects, and in the light of how to use TV as the media to improve farmers sports culture were proposed, in order to offer reference.

关 键 词：文化电视传媒农民体育传播谢湖村 

分 类 号：G812[文化科学—体育学]