广告传单替代品的宣传价值和公益思考  

Propaganda Value and Public Thinking of Substitutes of Leaflets

作　　者：于秋慧 黄婉[1] 

机构地区：[1]江苏大学外国语学院,江苏镇江212013

出　　处：《科教文汇》2013年第32期206-206,208,共2页Journal of Science and Education

摘　　要：传统传单广告在广告宣传中逐渐显示出的弊端及其泛滥成灾造成的资源浪费和环境破坏问题,凸显在现代社会环境下传统纸质宣传单替代品独特的宣传价值及其环境公益优势,从成本效益等多个方面考虑,传单广告替代品在未来广告宣传中必将大行其道。Nowadays, leaflets are gradually showing their defects in advertising campaign, which result in resource waste and environmental problems. Happily, we can see clearly that substitutes of leaflets have more advantages in terms of propaganda value and environmental protection. Taking many aspects into consideration, like cost effectiveness, typical leaflets substitutes will prove popular among merchants.

关 键 词：传单广告替代品 手机广告 宣传价值 公益思考 

分 类 号：J524.3[艺术—艺术设计]