关于长江三峡生态旅游的SWOT分析  

SWOT Analysis of Developing Ecological Tourism in Three Gorges

作　　者：周晓梅[1] 

机构地区：[1]武汉职业技术学院,湖北武汉430074

出　　处：《武汉职业技术学院学报》2013年第5期102-106,共5页Journal of Wuhan Polytechnic

基　　金：湖北省教育厅人文社会科学研究重点项目(项目编号:13d137)

摘　　要：生态旅游是世界旅游活动中非常重要的组成部分,作为中国十大风景名胜区之一的长江三峡景区关于其生态旅游的发展研究甚少。运用SWOT分析法,剖析长江三峡景区发展的优势与劣势、威胁与机遇,从而提出长江三峡生态旅游应当充分利用自身优势和外部机遇,消除威胁,发挥优势;把握机遇,乘势发展;紧跟机会,扬长避短,融合自然景观和特色风俗文化打造具有自身特色的生态旅游品牌。The ecotourism is a very important type spots in China, studies on the development of ecotourism of the world tourism. However, as one of the top ten scenic in Three Gorges scenic area of Yangtze River are rare. In this research, the advantages and disadvantages of developing ecotourism in the Three Gorges scenic area, and the threats and opportunities faced currently are analyzed. The paper proposes that the local government and tourism practitioners in Three Gorges scenic area make full use of their own advantages and external opportunity, eliminate the threat, seize the opportunity of development, foster strengths and avoid weaknesses and build ecological tourism brands combining the natural landseaoe with distinctive culture and custom.

关 键 词：长江三峡 生态旅游 SWOT分析 

分 类 号：F592.763[经济管理—旅游管理]