浅析中国移动TD终端市场营销策略——以中国移动A市公司为例  

On TD Terminal Marketing Strategy of China Mobile——A Case Study of China Mobile Company

作　　者：傅军[1] 

机构地区：[1]安徽国际商务职业学院,安徽合肥230001

出　　处：《合肥师范学院学报》2013年第6期124-125,129,共3页Journal of Hefei Normal University

摘　　要：随着中国通信业进入3G时代,移动通信市场呈现崭新的竞争局面。通过研究A市移动公司TD终端市场现状,分析了现阶段A市移动公司TD终端营销工作面临的问题,并给出了相关的营销策略改进建议。对中国移动市级公司在开展TD终端营销工作时提供了一定借鉴意义和参考价值。With the commencement of 3G era for the Chinese telecommunication industry, a brand new situ ation of competition has taken shape in mobile communications market. This paper, through studying the current situation of TD terminal market of the mobile company in A share, analyzes the problems of TD terminal marketing of the mobile company in A share and gives relevant suggestions of marketing strategy for the improvement. It attempts to provide certain reference for the municipal companies of China Mobile in TD terminal marketing.

关 键 词：移动通信 TD终端 营销策略 

分 类 号：F6[经济管理—产业经济]