武夷山节事旅游发展研究  

A Study on the Development of Event Tourism in Wuyishan

作　　者：付来侠[1] 

机构地区：[1]武夷学院旅游学院,福建武夷山354300

出　　处：《洛阳师范学院学报》2013年第12期78-81,共4页Journal of Luoyang Normal University

摘　　要：节事旅游作为旅游的一种新形式,源于旅游者对节事情怀的满足和追求。武夷山是世界自然和文化双遗产地,随着武夷山旅游业的发展,武夷山节事旅游也初露头角,但其整体上呈现出定位不明显、开发力度较弱、开发理念较陈旧、经济基础薄弱等不足。从武夷山节事旅游的长远目标来看,需要从品牌节事的打造、本土节事优势的发掘、专业化团队、节事服务的精细化等方面加以努力,使武夷山节事旅游独立、健康、可持续地发展。Event tourism, as a new form, originated from the tourist＇ s feelings of satisfaction and pursuit of e- vent. Wuyishan is the site of both the world natural heritage and cultural heritage, with the development of tourism in Wuyishan; event tourism also makes its first appearance. However, its overall position is not clear; the develop- ment weak, the management idea obsolete, and the economic foundation not strong. In view of the long term goal of the Wuyishan event tourism, it needs to create the brand event and explore the local event advantage, to form pro- fessional teams and to enhance the service to make the independent, healthy and sustainable development of event tourism.

关 键 词：武夷山 节事旅游 旅游发展 

分 类 号：F592.7[经济管理—旅游管理]