基于管理熵的移动广告联盟运行稳定性度量  

Operation stability measurement of mobile advertising alliance based on management entropy

作　　者：彭定洪[1] 程铭[1] 王新伟[1] 王晓妍[1] 

机构地区：[1]哈尔滨理工大学管理学院,黑龙江哈尔滨150080

出　　处：《科技与管理》2013年第6期97-103,共7页Science-Technology and Management

基　　金：黑龙江省研究生创新基金重点项目(YJSCX2011-003HLJ)

摘　　要：为了确保联盟稳定有序运行,在阐述移动广告联盟自组织特性的基础上,从管理熵的角度入手分析影响移动广告联盟稳定运行的因素,据此建立影响移动广告联盟运行稳定的指标,并运用Brusselator模型对联盟稳定性进行度量,从而为控制联盟稳定运行提供依据。In order to ensure the orderly and stable operation of the alliance, this study describes the basis of the characteristics of self-organizing of mobile advertising alliance, starting from the point of view of management entro- py, analyzes the elements that influence the orderly and stable operation of the mobile advertising alliance, establishes the indexes which influence the orderly and stable operation of the alliance, and uses Brusselator model to measure the stability of the alliance, so as to provide the basis for controlling the stable operation of the alliance.

关 键 词：管理熵 移动广告联盟 BRUSSELATOR 

分 类 号：N941.91[自然科学总论—系统科学]