联合国涉华“微传播”的舆论倾向研究——以新浪微博为例  

Public Opinion Tendency of China-related Micro-communication of United Nations: Taking Sina Weibo for Example

作　　者：王国华[1] 熊伟强[1] 王雅蕾[1] 谢宏[1] 

机构地区：[1]华中科技大学公共管理学院,武汉430074

出　　处：《情报杂志》2013年第12期1-6,共6页Journal of Intelligence

基　　金：国家社会科学基金重大项目"国家政治安全视角下的互联网虚拟社会风险治理研究"(编号:11&ZD033)的阶段性成果

摘　　要：以联合国新浪官方微博为例,抽取其涉华微博文本作为样本,总结其涉华"微传播"特征,并运用内容分析法与统计分析法,通过粉丝转发、评论、回复的状况,考察其关注重点与舆论倾向。研究发现,其关注重点与热点时事的关联性强,粉丝评论的衍生效应明显,官方微博与粉丝评论存在较大的态度反差,友好互动会引发反向认知并造成刻板印象。另外,肯定态度的官方微博对粉丝评论的积极回应有一定引导作用。Taking the official Sina Weibo of the United Nations for example, this research selects the China-related Weibo text as a case and concludes its features. Through textual analysis and statistical analysis, as well as the fans forwarding, comments, reply status, the attention focuses and the public opinion tendency of the United Nations are observed and studied. It is found that： the attention focuses have a strong connection with hot news, and the derivative effect of comments by fans is obvious. There is a big contrast between the attitude of United Nations official Weibo and its fans comments, and the friendly interaction may cause reversed cognition and stereotype impression. In addition, the affirmative attitude of official Weibo may encourage its fans to make positive comments.

关 键 词：联合国 涉华微博 微传播 舆论倾向 内容分析 

分 类 号：D035[政治法律—政治学]