论文化旅游城市综合吸引力的提升——太原模式研究  

Study on the Attraction Improvement of Cultural Tourism City——Take Taiyuan as Example

作　　者：林丹彤[1] 董军[1] 

机构地区：[1]电子科技大学中山学院,广东中山528402

出　　处：《改革与战略》2013年第12期86-90,共5页Reformation & Strategy

摘　　要：对文化旅游城市的开发建设应使之兼具观光型传统旅游目的地和体验型现代旅游目的地的特征,文章以太原为研究对象,探讨提升文化旅游城市综合吸引力的路径和模式。在盘点太原的历史文化资源和自然资源,分析其旅游市场客源的基础上,进行旅游区域形象设计,继而通过地区营销组合,将丰厚的历史文化资源与现代的文化创造有机整合包装起来,使历史文化资源转化成现实的文化生产力,必将能极大地带动城市经济的进一步发展。The development of the cultural tourism city should have both the character of the traditional sightseeing destination and the tasting modem tourism destination. This article takes Taiyuan city as example, researches how to improve the city image and attract more tourists. Base on the analysis of the cultural and historical resource, natural resource, and the tourism market, it＇s found that TDIS should be the first approach, DMC is the following strategy. To unite and package the rich history and the modem cultural innovation using advantage idea and marketing measure, so as to change the culture and history resources into real productivity, which can lead to the further development of urban economy.

关 键 词：文化旅游城市 吸引力 旅游体验 区域形象设计 地区营销组合 太原 

分 类 号：F590[经济管理—旅游管理]