基于“大淘宝”战略的现代物流产业体系研究  

Modern Logistics Industry System Based on Taobao Strategy

作　　者：廖宏军[1] 

机构地区：[1]承德石油高等专科学校人事处,河北承德067000

出　　处：《承德石油高等专科学校学报》2013年第5期78-80,共3页Journal of Chengde Petroleum College

摘　　要："大淘宝"战略是将淘宝网从一个网店平台向电子商务基础设施平台转变的过程,帮助商家以低成本、高效率进入电子商务领域;帮助传统企业转型,中小企业可以借助淘宝提供的整体解决方案搭建电子商务平台。现代物流产业体系必须迎合专业化、规模化、多元化、国际化的发展趋势,通过人才培养、网络经营、搭建信息平台,发挥品牌效应等,保证淘宝网旗下的物流产业科学合理地发展。The strategy of Taobao is a process to change from an online platform to the infrastructure of electronic business affairs platform,to help businesses with low cost,high efficiency,to enter the field of electronic commerce; it helps traditional enterprise transformation,so small and mediumsized enterprises can make use of Taobao to provide a whole solution to build e-commerce platform.Modern logistics industry system must cater to the specialization,scale,diversification,internationalization trend of development,and build information platform,develop brand effect,guarantee taobao. com under the logistics industry scientific development through training and network management.

关 键 词：“大淘宝”战略 物流产业 电子商务 科学发展 

分 类 号：F252[经济管理—国民经济]