高铁乘客的旅游特征与消费偏好分析  

Study on the Travel Charactistics and Consumer Preferences of High-speed Rail Passengers

作　　者：厉新建[1,2] 崔莉[1,2] 万文平[2] 张芳芳[2] 许文婧[2] 

机构地区：[1]北京第二外国语学院中国旅游经济研究中心 [2]北京第二外国语学院旅游管理学院,北京100024

出　　处：《北京第二外国语学院学报》2013年第11期63-71,共9页Journal of Beijing International Studies University

基　　金：铁道部科技研究开发计划重点项目(2011F002-B);北京市属高等学校高层次人才引进与培养计划项目(CIT&TCD201304012)

摘　　要：在我国高铁快速发展的背景下,了解和引导高铁乘客的旅游消费,对旅游目的地产业配置模式与旅游业发展具有重要影响。本文基于京沪(杭)、武广和郑西高铁乘客的调查数据,通过统计学方法定量分析了高铁乘客的旅游消费特征、旅游偏好,掌握了高铁乘客出行目的、旅游信息来源、出行方式、酒店选择等特征,提出了加强高铁特色旅游产品开发、重视微旅游市场、深化利用新媒体、加快旅游集散中心建设等建议。It＇s important to understand and guide the high-speed rail passenger travel consumption on the background of rapid development of high-speed rail in China, and it＇s also a key factor of tourism industry allocation and tourism development. This paper, based on the Beijing-Shanghai （Hangzhou）, Wuhan-Guangzhou and Zhengzhou-Xi＇an high-speed rail passenger survey data, analyzes, through quantitative statistical method, the high-speed rail passenger travel consumption characteristics, travel preferences, acquires the high-speed rail passenger travel objectives, travel information sources, travel pattern and hotel selection, and points out that it needs to strengthen high-speed rail tourism product development, emphasize micro-tourism market, deepen the use of new media and speed up the construction of tourism hub.

关 键 词：旅游 高速铁路 旅游交通 

分 类 号：F59[经济管理—旅游管理]