科技期刊内文版面设计中的自我宣传  

Self-propaganda in the content layout design of sci-tech journal papers

作　　者：谢文亮[1] 张宜军[2] 李永莲[3] 

机构地区：[1]<广东商学院学报>编辑部,广州510320 [2]沈阳农业大学出版部,沈阳110161 [3]<广东轻工职业技术学院学报>编辑部,广州510300

出　　处：《编辑学报》2013年第6期544-546,共3页Acta Editologica

基　　金：中国高校科技期刊研究会基金资助(GBJXC1249);沈阳农业大学青年教师科研基金资助(20121024)

摘　　要：在数字化、网络化的今天,读者多以搜索和聚合技术方式获取信息,获得的多为单篇文章的PDF文档。它们与期刊信息页面相分离,割断了与期刊信息的联系,给读者、作者以及期刊自身带来一系列问题。认为科技期刊要在单篇文章的版面设计中加强与期刊信息的关联和宣传。提出了设计的原则及要素,并作实例分析,为解决单篇文章PDF文档与期刊信息割裂问题提供参考。Under the background of today＇s digital and network publishing, readers get information mostly by ways of searching and aggregation technologies. Most often, readers get PDF files of single papers, which bear no basic information of the journals and therefore bring a series of negative effects on both readers and the journals. In order to strengthen the connection between journal information and the paper PDF files, this paper proposes some principles, factors and measures of layout design that adds journal information into the paper PDF document for self propaganda. Some practical examples of paper content layout design are given. We hope this paper can provide a reference for solving the disconnection between the PDF files of single papers and the journal information.

关 键 词：关键词科技期刊 版面设计 PDF文档 期刊信息 自我宣传 信息割裂 

分 类 号：G237.5[文化科学]