基于AHP的体育消费心理预期结构影响因素分析  

Analysis of influencing factors of the structure of customer psychological expectation for sports consumption based on AHP

作　　者：付蕾[1] 刘霞[2] 

机构地区：[1]合肥工业大学体育部,安徽合肥230009 [2]西华师范大学体育学院,四川南充637009

出　　处：《合肥工业大学学报（自然科学版）》2013年第11期1404-1408,共5页Journal of Hefei University of Technology：Natural Science

基　　金：合肥工业大学青年教师创新基金资助项目(2012HGXJ0099)

摘　　要：文章以大学生体育消费心理预期结构影响因素分析为背景,采用问卷调查与数理统计相结合的集成研究方法,提出了基于AHP的大学生体育消费心理预期结构影响因素分析途径。结果表明,消费者体育消费预测的准确性及消费应对能力是影响消费心理预期结构的首要因素。In view of the influencing factors of the structure of college student consumer psychological expectation for sports consumption, using the research approaches of surveys and mathematical statis-tics, the method to explore the influencing factors of the structure of college student consumer psy-chological expectation for sports consumption is proposed based on the analytic hierarchy process （AHP）. The results indicate that the accuracy of consumers＇ sports consumption forecast and the abil-ity of consumption are the primary factors influencing the structure of consumer psychological expec-tation.

关 键 词：消费心理预期 层次分析法 问卷调查 权重 

分 类 号：G80-05[文化科学—运动人体科学]