基于灰色关联的柑橘市场竞争力影响因素分析——以浙江省为例  

Driving Factors on Citrus Market Competitiveness in Zhejiang Province

作　　者：李兰英[1] 万超伟[1] 李浪 童红卫 王伟文 何小兵 

机构地区：[1]浙江农林大学经济管理学院,临安311300 [2]浙江省永康市林业局,永康321300 [3]浙江省龙泉市林业局,龙泉323700

出　　处：《林业经济》2013年第11期65-69,共5页Forestry Economics

基　　金：浙江省科技厅软科学研究计划项目“加快提升浙江省特色农产品市场竞争力的对策研究”(编号:2012C25088)

摘　　要：基于规模优势指数、效率优势指数、综合优势指数和显示性比较优势指数对浙江省柑橘综合比较优势和贸易竞争力进行分析，以钻石模型为理论基础，运用灰色关联分析法对影响因素进行实证分析。结果表明：浙江省柑橘生产优势较强，而贸易竞争力较弱；农业专业技术人员、柑橘种植面积、社会消费品零售总额等因素对柑橘的生产效率关联性较强；农村信息化程度、农业事业机构总数、大中型饮料企业比例等影响因素对柑橘贸易竞争力的关联性较强。最后，提出柑橘市场竞争力提升的建议。As the most important fruit in Zhejiang Province, Citrus plays a crucial role on creasing farmers＇ income in producing areas. Based on analysis of Efficiency Advantage Index0SAI ）, Scale Advantage Index（SAI）, Aggregat- ed Advantage Index（AAI） and revealed comparative advantage index （I^CA）, based on the Diamond model theo- retical, the empirical analysis using gray relational analysis shows： the comparative advantage is strong meanwhile the trade comparative advantages is weak; driving factors such as professional and technical personnel of agriculture, cit- rus acreage, social spending power the citrus production efficiency are strong; degree of information technology in rural areas, agricultural undertakings the total number of institutions, the proportion of large and medium-sized beverage companies influencing factors is strong associated with citrus trade competitiveness. Finally, the counter- measures are put forward to enhance the competitiveness of the citrus.

关 键 词：柑橘 竞争力 比较优势 灰色关联 浙江省 

分 类 号：F326.13[经济管理—产业经济]