全球化背景下中国休闲类期刊的经营误区与融入途径  

Chinese Leisure Journals' Management Mistakes and Fusion Approach under the Background of Globalization

作　　者：杨曙[1] 

机构地区：[1]常州工学院人文社科学院,江苏常州213022

出　　处：《河北科技师范学院学报（社会科学版）》2013年第4期124-128,共5页Journal of Hebei Normal University of Science & Technology(Social Sciences)

基　　金：江苏省教育厅2012年度高校哲学社会科学研究指导项目"媒介融合背景下无锡新区国家数字出版基地产业链优化研究"(2012SJD860015)

摘　　要：休闲期刊是文化产业的重要组成部分,全球化背景下,外国休闲期刊在中国市场取得不菲的业绩,中国的休闲期刊也应该学会去适应国际化的背景,打造全新的办刊理念。当前中国休闲期刊在融入全球化过程中出现了一些误区,如不了解合作经营的相关法规;过分依赖国外版权;将国外期刊错误经营方案全搬照抄。在休闲期刊经营方面先要适应他国文化和发行语境,建立出版集团,注重国内外休闲期刊之间的业务交流、注重对休闲资讯的捕捉、提高编辑素质、调整编辑心态。Leisure journals is an important part of cultural.industry, under the background of globalization, foreign leisure journals have made a good performance in China market, Chinese leisure journals should learn to adapt to the international background and create new journal management concept. China＇s leisure journals have some misunder- standings in the current globalization process, such as misunderstanding cooperative laws and regulations, depending too much on foreign copyright, move coping foreign journals wrong management. In the leisure journals management, first of all, let Chinese leisure journals adapt to the new culture context and issue context, then establish publishing group, and the third, pay attention to leisure journal communication of home and abroad, pay attention to capture the leisure information, raise the quality of editors, and adjust the editors＇ mentality.

关 键 词：全球化 中国休闲期刊 经营误区 融入途径 

分 类 号：G239.15[文化科学]