浅析当前钢铁市场的产品定价  

An Analysis of Pricing in Iron and Steel Market

作　　者：邱志德[1] 

机构地区：[1]广东培正学院会计学系

出　　处：《广东培正学院学报》2013年第4期12-14,64,共4页Journal of Guangdong Peizheng College

摘　　要：企业对其生产和经销的商品作合理的定价，是企业在市场竞争环境下维持生存和发展的重要保证。当前，国内外出现的价格竞争大多数属于价值规律的反映，也不排除极少数不正当的销售行为，因此应合理区分正当竞争与低价倾销两种不同的销售行为，保本定价法是较为有效的定价方法。正常的价格竞争对促进市场经济的健康发展有积极意义，同时也应防止企业间的恶性竞争。Pricing commodities reasonably, businesses can, to a great extent, sustain and grow in market competition. Most of price competitions at home and abroad reflect law of value, and it is advisable that sales competitions should be distinguished as fair competitions and dumping ones. Breakeven pricing is deemed as the best pricing strategy. While sound price competition can promote market economy, businesses must be inhibited from virulent price competition.

关 键 词：钢铁市场 竞争 产品定价 

分 类 号：F426.31[经济管理—产业经济] F274