基于中介者的欺骗点击方法的设计与实现  

Design and Implementation of Click-Fraud Based on Broker Website

作　　者：李振宇[1] 王晶[1] 

机构地区：[1]北京邮电大学网络与交换技术国家重点实验室,东信北邮信息技术有限公司

出　　处：《电信网技术》2013年第11期78-83,共6页Telecommunications Network Technology

基　　金：国家973计划项目(No.2013CB329102);国家自然科学基金资助项目(No.61372120;61271019;61101119;61121001;61072057;60902051);长江学者和创新团队发展计划(No.IRT1049)资助

摘　　要：随着互联网的发展,互联网广告已经有超越传统广告的趋势。按点击计费(Cost Per Click,CPC)是众多计费模式中最流行的一种,但由于不法商家的介入使得欺骗点击现象越来越严重。虽然采用常规的防作弊方法可以减少欺骗点击数,但仍然会有部分欺骗点击难以检测。本文提出了一种新的欺骗点击的实现方法,通过中介者网站之间的互相协作,使CPC模式具体点击的不可见性达到最大化,能够在增加点击量的同时依然保持正常的点击率,使得常规的防作弊方法对其难以生效。此外,本文还分析了这种方法的一些实现细节和收益情况,最后通过试验数据说明了此方法的可行性。With the development of Intemet, Internet advertising has become more popular than traditional advertising and CPC（Cost Per Click） is the main billing model of many models. However, the click-fraud has become more and more serious with the involvement of illegal businesses. Although there are many regular anti-cheating methods to solve the problem, there still exists a small part of click-fraud difficult to detect. This paper proposed a click-fraud approach based on two collaborating websites and it can keep the click rate below warning level while increase the click count, which makes it difficult to detect. Besides, we discuss the details and profits of the approach and confirm the feasibility of this approach according to the experiment data.

关 键 词：欺骗点击 CPC 互联网广告 模拟点击 

分 类 号：TP393.08[自动化与计算机技术—计算机应用技术]