三亚旅游购物满意度研究  

Research on Tourism Shopping Satisfaction in Sanya

作　　者：刘婷[1] 安应民[1] 

机构地区：[1]海南大学旅游学院,海南海口570228

出　　处：《绿色科技》2013年第12期217-220,226,共5页Journal of Green Science and Technology

基　　金：国家社会科学基金资助项目(编号:10BGJ004);海南省社会科学规划项目(编号:HNSK10-80);海南大学重点学科科研项目(编号:hd09xm38)资助

摘　　要：在讨论旅游购物及其满意度相关概念的基础上,用层次分析法设定了游客购物满意度的指标体系,并利用问卷对三亚旅游市场进行调查和收集数据后,对三亚旅游购物满意度问题进行了分析,从不同角度研究了三亚旅游购物市场存在的问题,进而有针对性地提出了一些改进建议和对策。On the basis of discussing the related concepts of tourism shopping and tourism shopping satisfaction, this article sets up an indicator system of tourism shopping satisfaction by applying the analytic hierarchy process method and uses it to estimate the tourism shopping satisfaction in Sanya city by the means of giving out questionnaires to tourists in Sanya. And then in according to analyzing the data collected by questionnaires, the article studies the existing problems of tourism shopping market in Sanya, and puts ~orward some corresponding improvement suggestions.

关 键 词：三亚 旅游购物满意度 层次分析法 

分 类 号：F590.8[经济管理—旅游管理]