An Analysis of Celebrity Endorsements in Magazine Advertisements  

作　　者：Brittany Black Jinbong Choi 

机构地区：[1]Texas State University-San Marcos, San Marcos, USA [2]Sungkonghoe University, Seoul, South Korea

出　　处：《Journalism and Mass Communication》2013年第10期615-624,共10页新闻与大众传媒（英文版）

摘　　要：The effectiveness of celebrity endorsements has been a topic that has interested many advertising researchers. It has been long debated on which advertising method is most effective. The purpose of this study was to conclude whether or not advertising agencies and social cause organizations are obtaining the results of these studies and using them in magazine advertisement campaigns and which one of these advertisements is more prevalent in magazines. Advertisements were examined from two American magazines, W Magazine and Good Housekeeping. The results of the study showed that celebrtiy endoresments have been featured in magazine advertisements more in recent years that products are endorsed by celebrities more than social causes and a majority of these endoresments are for products that affect a consumer＇s self-image.

关 键 词：celebrity endorsement magazin advertisement W Magazine Good Housekeeping 

分 类 号：TS941.12[轻工技术与工程—服装设计与工程] G237.5[文化科学]