消费视角下的宋代旅游新发展  

New Development of Tourism in the Song Dynasty in Terms of Consumption

作　　者：秦开凤[1] 

机构地区：[1]陕西省社会科学院人文杂志社,陕西西安710065

出　　处：《陕西师范大学学报（哲学社会科学版）》2013年第6期98-104,共7页Journal of Shaanxi Normal University(Philosophy and Social Sciences Edition)

基　　金：国家社会科学基金项目(10XJL0002)

摘　　要：宋代旅游业发展迅速,一定程度上具有了现代旅游的雏形。开放、及时行游的思想为宋代旅游业走向高峰提供了精神支撑。旅游消费在刺激生产、带动就业的同时,对社会风气的型塑也起着举足轻重的作用。旅游消费不是一般意义上的物质消费,带有享受性特点,尤其是大量的底层民众自觉地加入旅游消费,从物质生活中摆脱出来,以高涨的情绪投入到市场的精神娱乐消费中,虽有不理性消费的一面,但从人性的角度来讲更具有积极意义;精神性消费不再专属于权贵阶层,在全民狂欢中平等、自由的思想逐渐显现。伴随着其他各式娱乐活动,独特的"宋型"社会也逐渐建构起来。Tourist industry in the Song Dynasty gained rapid development, already taking the initial shape of modem tourism to a certain degree. The current tourist consumption was powerfully driven by the popular open mind and immediate desire for travel. In addition to giving stimulus to production and employment, tourist consumption played a primary role in shaping the social style. Characteristic of enjoyment, tourist consumption was not material consumption in a general sense. Especially when the broad masses of lower classes participated self-con- sciously in tourist consumption, they rid themselves from physical life and enthusiastically took part in market spirit- ual recreation, which was not rational enough but was of some positive sense. This indicated that spiritual consumption was no longer privilege of bigwigs, and equality and freedom gradually showed themselves in popular carnival. With other varieties of recreation activities, the unique ＂Song-style＂ society was taking shape.

关 键 词：宋代旅游 旅游消费 精神消费 消费行为 

分 类 号：K244[历史地理—历史学] F592.9[历史地理—中国史]