新媒体环境下体育赛事传播发展分析  

Analysis of the Development of Sports Industry Influenced by New Media

作　　者：钟璞[1] 李明慧[1] 

机构地区：[1]重庆大学体育学院,重庆400044

出　　处：《重庆大学学报（社会科学版）》2013年第6期143-147,共5页Journal of Chongqing University(Social Science Edition)

基　　金：国家"985工程"建设项目

摘　　要：信息技术的不断发展,促使网络、手机、数字电视等新媒体飞速变革,对体育赛事的传播和发展产生了深远的影响,渗透到社会生活的各个领域,促进体育赛事向市场化、产业化和全球化发展。新媒体对体育赛事传播的影响在更深远的层面继续进行,并且不断地延伸。文章通过对在新媒体环境下体育赛事传播的现状、前景的具体分析和概括,力求为体育赛事的发展和与新媒体的进一步融合寻求针对性的技术路径。The development of information technology makes the Internet, mobile phone, digital television and other new media change rapidly, deeply impacts the propagation and development of sports events, permeates each domains of social life, and promote sports to commercialization, industrialization and globalization. New media＇ s influence on sports events continues profoundly and expands continuously. Based on the present situation and the prospect of sports events spreading influenced by new media, this paper makes concrete analysis and summary to seek effective technology path to integrate sports events and new media furthermore.

关 键 词：新媒体 体育赛事 现状 展望 

分 类 号：G80-05[文化科学—运动人体科学]