我国城市青少年体育消费动机的调查研究  

Investigation and Analysis on Sports Consumption Motivation of City Teenagers in China

作　　者：刘长江[1] 严春辉[1] 刘炜浩[2] 赵江鸿[1] 刘志强[1] 

机构地区：[1]西安交通大学体育部,陕西西安710049 [2]广东工业大学体育部,广东广州510006

出　　处：《吉林体育学院学报》2013年第6期10-13,共4页Journal of Jilin Sport University

基　　金：国家体育总局体育社会科学研究项目(837ss05100);陕西省社会科学基金项目(11P036)

摘　　要：通过文献资料、问卷调查及数理统计等研究方法,对我国城市青少年体育消费动机进行了深入的调查研究。研究结果表明,我国城市青少年体育消费动机特征首先是以满足实用、安全等为基本需要;男性青少年在追求体育知识技能与展示运动才能方面具有更加强烈的动机,女性则更加希望体育消费能满足她们爱美的天性;13-17岁城市青少年在体育消费动机中更多显示出满足美感、追求时尚的欲望且存在更多的从众心理;18-25岁青少年对体育消费品的实用价值和价格低廉有强烈的消费动机;东部城市青少年对于追求价格低廉、品牌效应、购买便利及个性发展方面高于西部青少年。Adopted the methods of documentary analysis,questionnaire survey and mathematical statistical analysis,this paper investigated and studied the sports consumption motivation of city teenagers in China. The results indicated that the city teenagers＇ sports consumption motivation features are firstly to meet practical,safe,and other basic needs,and secondly to meet the higher level of spiritual needs. Male teenagers have stronger motivation on the pursuit of sports skills and the show of sport talents. Female teenagers hope the sports consumption can satisfy their nature of beauty love. The city teenagers who ages from 13 to 17 have stronger desire of the aesthetic feeling,fashion pursuit,and more group psychology in the motivation of sports consumption; the city teenagers aged from 18-25 years old have strong consumption motivation on practical value and low prices of sports goods. The eastern city teenagers are more active in pursuing cheap,brand effect,purchase convenience and personality development than teenagers in western city.

关 键 词：城市青少年 体育消费 动机 

分 类 号：G80-05[文化科学—运动人体科学]