公众对低碳旅游的认知、意愿及行为特征分析——以衡阳市为例  

Analysis of the Public's Cognition,Intention and Behaviors on Low Carbon Tourism——A Case Study of Hengyang City

作　　者：王鹏[1,2] 梁冬妹 董自雄[1,2] 周旖旎[2] 聂韬[2] 

机构地区：[1]衡阳师范学院资源环境与旅游管理系,湖南衡阳421002 [2]衡阳师范学院南岳学院资源环境与旅游管理系,湖南衡阳421008

出　　处：《衡阳师范学院学报》2013年第6期66-70,共5页Journal of Hengyang Normal University

基　　金：湖南省大学生研究性学习和创新性实验计划项目(湘教通〔2012〕402号)

摘　　要：近年来,低碳旅游作为一种新的旅游方式渐渐融入到日常生活当中。低碳旅游对于缓解全球气候变暖,实现旅游业的可持续发展具有十分重要的意义。采用问卷调查和现场访谈的方式对衡阳市公众关于低碳旅游的认知、意愿及行为特征三方面进行研究分析。结果表明:公众对低碳旅游的认知水平较低,大部分人仅停留在了解层面;公众参与低碳旅游的热情较高;公众在践行低碳旅游方面表现与积极的参与意愿不相协调。In recent years,low carbon tourism becomes a kind of new travel way in our daily life.And its practice needs the common efforts,especially the public＇s propaganda and support.According to the above,the paper used the questionnaire survey and on-site interview to analyze the Hengyang City public＇s cognition,intention and behaviors on low carbon tourism.The result shows that：（1）the cognitive level of the public＇s perception of low carbon tourism is lower,and most people just stay in the aspect of understanding;（2）public participation enthusiasm of the low carbon tourism is higher;（3）public performance in practice of low carbon tourism are not coordinated with the will of active participation.On this basis,corresponding suggestions were put forward to promote the popularization and practice of low carbon tourism.

关 键 词：低碳旅游 认知 意愿 行为 衡阳市 

分 类 号：F592.7[经济管理—旅游管理]