提升连云港市城市品牌影响力的路径选择——以雷锋车精神新的时代内涵为切入点  

Lianyungang City Brand Influence Route Choice:To Lei Feng car Spirit Connotation as the Breakthrough Point of the New Era

作　　者：刘丽[1] 王亚光[2] 

机构地区：[1]淮海工学院财务处,江苏连云港222005 [2]中国建设银行连云港分行办公室,江苏连云港222003

出　　处：《淮海工学院学报（人文社会科学版）》2013年第16期84-87,共4页Journal of Huaihai Institute of Technology(Humanities & Social Sciences Edition)

基　　金：连云港市2012年社科应用研究课题成果(2012LYGSKL013)

摘　　要：全国各地城市都在打造各自的城市品牌,以提升在全国乃至全球的影响力。连云港市投入了大量的精力,积极宣传其优越的地理位置、独特的山海风光、丰富的物产资源,形成了一定的影响力,但对人文精神的宣传力度欠缺。特别是对于连云港市独有的雷锋车精神提炼、包装、推广不够,没有把雷锋车精神作为城市品牌建设的重要组成部分加以系统考虑。就城市品牌的基本特征及重要作用,将雷锋车精神特别是其新时期的内涵纳入城市品牌建设的必要性和重要性,以及如何将雷锋车精神进行进一步提炼、包装、宣传和进一步弘扬的措施进行了研究。All over the country cities in building its own brand,in order to enhance in the national and global influence.Lianyungang city invested a lot of energy,actively promote its superior geographical location,unique scenery,the rich product resources,the formation of a certain influence,but the propaganda lack of humanistic spirit.Especially for the spirit of lianyungang city unique LeiFengChe refining,packaging,promotion is not enough,not the Lei Feng car spirit as an important part of city brand construction system is considered.Is the basic characteristic and important role of city brand and incorporate LeiFengChe spirit especially the connotation of the new period,the necessity and importance of urban brand construction,and how to LeiFengChe spirit for further refining,packaging,promotion and further carry forward measures were studied.

关 键 词：雷锋车 精神内涵 城市品牌 连云港 

分 类 号：G127[文化科学]