产业成长视角的乳业质量演化博弈分析——演化方向、速度与创新策略  

Analysis of Quality Evolutionary Games in Dairy Industry Based on Industry Growth——The Evolutionary Direction,Speed and Innovative Strategy

作　　者：贾愚[1] 张三峰[1] 

机构地区：[1]南京信息工程大学经济管理学院,南京210044

出　　处：《软科学》2013年第12期11-16,共6页Soft Science

基　　金：江苏省教育厅高校哲学社会科学研究基金项目(2011SJB790018);江苏高校优势学科建设工程项目

摘　　要：从行业成长的视角,以乳业的产品质量结构为研究对象,运用演化博弈方法,解释了乳业质量演化的行业成长性特征:在乳业成长初期,利润空间上升、制劣竞争的搏斗成本和消费者的质量认知都较低,使得行业中制劣者的均衡占比较高;但制劣者的占比具有收敛性,随着制劣者的模仿扩散,这些行业初期特征逐渐消退,乳业的整体质量结构将趋于改善。最后,提出了有利于加快乳业质量结构演进的博弈创新策略。In the perspective of evolutionary economics, the typical of food quality and safety problems the dairy safety crisis, are the phase characteristics of product quality evolution in the process of industry growth. Dairy characteristics of the early stages of growth, such as, rise of profit margins, lower cost of fighting between inferior-goods-producers and lower quality awareness of consumers, make the higher proportion of inferior-goods-producers. But the proportion of inferior-goods- producers is convergent. As the inferior-goods-producers become more and more, dairy characteristics of the early stages of growth will wane gradually. Corresponding Suggestions are to promote the dairy market segmentation and regional distribution.

关 键 词：乳业质量 演化博弈 行业成长 创新策略 

分 类 号：F250[经济管理—国民经济] F224.32