电子商务模式与传统交易模式的比较研究——来自实验经济学的证据  

A Comparative Study on the E-commerce Model and Traditional Trading Patterns——Evidence from Experimental Economics

作　　者：武志伟[1] 陈莹[2] 

机构地区：[1]南京大学经济学系,南京210093 [2]南京大学工程管理学院,南京210093

出　　处：《软科学》2013年第12期120-125,共6页Soft Science

基　　金：国家自然科学基金项目(70872042;71173098)

摘　　要：通过设计经济学实验,比较了电子商务交易模式与传统交易模式的交易特征和市场效率。实验结果显示,在成本相同条件下,电子商务交易模式显著提升了买方的讨价还价能力,形成的商品价格和成交数量更接近完全竞争市场均衡,其市场效率也显著高于传统交易模式。同时,电子商务交易模式的效率还与交易者的经验与知识背景有关。This paper compares transaction characteristics and market efficiency of e-commerce trading pattern and the tradi- tional transaction pattern through designing economics experiment. The result shows that the buyer＇s bargaining power is im- proved significantly in e-commerce transaction patterns under the same cost. Commodity prices and the turnover number is closer to perfect competition market equilibrium in e-commerce transaction patterns. E-commerce＇ s market efficiency is also significantly higher than the traditional transaction pattern. At the same time, e-commerce＇ s efficiency is associated with the experience and knowledge of the traders.

关 键 词：电子商务 双向拍卖 明码标价 

分 类 号：F713.36[经济管理—产业经济]