“高铁-自驾”意愿的形成因素研究  

Research on the factors of “high-speed rail plus destination drive”intention

作　　者：郑焱[1] 万群群 许春晓 舒晖 刘焱[2] 

机构地区：[1]湖南师范大学 [2]湖南师范大学旅游学院

出　　处：《旅游研究》2013年第4期42-48,共7页Tourism Research

基　　金：国家社科基金项目(12BJY128)红色旅游的共生发展机理及其绩效评价研究;湖南省社科基金基地委托项目(11JD47)高铁背景下的自驾旅游模式及其培育

摘　　要：依据长沙市200位有自驾经历游客的问卷调查,剖析了旅游者"高铁-自驾"意愿的形成因素及人群差异特征。因子分析提取了"高铁-自驾"选择意向的4个影响因素,即功能认可、自主决策、快捷舒适和环保节能。相关分析和单因素方差分析结果表明,在"高铁-自驾"出游意愿形成因素上,不同年龄、月收入和职业的人群有显著差异。中青年更看重"高铁-自驾"的快捷舒适性;目的地自驾经历与"高铁-自驾"出游方式选择呈显著负相关关系,且不同目的地自驾经历的人群之间有显著差异。无目的地自驾经历的旅游者对"高铁-自驾"的自主决策、快捷舒适、环保节能等的重视度更高。With the popularity of high - speed rail, the way of high - speed rail plus destination drive also arises at the histor- ic moment besides the traditional self - driving. In order to analyze factors of these tourists＇ intention and differences among the characteristics of the group, based on the survey of 200 tourists who have drive experiences in Changsha, through the factor analy- sis we extract four factors of ＂high - speed rail plus destination drive＂ mode. They are feature recognition, independent decisions, speed and comfort, environmental protection and energy saving; correlation analysis and single factor variance analysis results show that people of different age, monthly income, and occupation have significant differences in the factors of ＂high - speed rail plus destination drive＂ intention, young and middle - aged pay more attention to the factor of speed and comfort; drive experience and the choice of ＂high - speed rail plus destination drive＂ have a significant negative correlation, and there are significant differ- ences among tourists, relative to the tourists who have drive experiences, the others pay more attention to ＂high - speed rail plus destination drive＂ model＇s advantages of independent decisions, speed and comfort, environmental protection and energy saving.

关 键 词：高铁-自驾 出游意愿 影响因素 差异分析 

分 类 号：F590[经济管理—旅游管理]