凤凰古城银饰旅游产品市场调查  

Market Research of Silver Tourism Products in Phoenix Ancient Town

作　　者：焦成根[1] 陈剑[1] 刘雯[1] 唐慧[1] 

机构地区：[1]湖南师范大学,湖南长沙410081

出　　处：《内蒙古大学艺术学院学报》2013年第4期46-51,共6页Journal of Art College of Inner Mongolia University

基　　金："2011年度教育部人文社会科学研究规划基金项目"(11YJA760029);"2013年度文化部科技创新项目"(2013 720-17)阶段性成果之一

摘　　要：苗族银饰产品是湖南省凤凰古城旅游产品市场的重要组成部分。从凤凰古城银饰旅游产品的品种和成色、经营模式、消费群体等进行实地调研,对凤凰古城苗族银饰旅游产品的市场现状进行系统记录,以期对凤凰古城银饰旅游产品的开发,乃至实现更大范围的旅游文化产业增值,产生一定的推动作用。Miao silver ornaments play an important part of tourism products in Phoenix ancient town in Hunan. Based on the spot investigation of the variety, the fineness, business model, consumer groups, and other aspects of the silver tourism prod- ucts in Phoenix ancient town, this article makes a system record of the current situation of Miao silver tourism products market, to play a certain promoting role in the development of the silver tourism products in Phoenix ancient town, as well as to achieve a greater range of appreciation of tourism culture industries.

关 键 词：苗族银饰 旅游产品 凤凰古城 

分 类 号：F592.7[经济管理—旅游管理]