区域传播与城市形象塑造  

Regional Media Communication and City Image Creation

作　　者：王婷婷[1] 

机构地区：[1]重庆大学新闻学院重庆401331

出　　处：《重庆社会科学》2013年第12期50-55,共6页Chongqing Social Sciences

基　　金：2012年中央高校重庆大学研究生科技创新基金(批准号:CDJXS12071109)

摘　　要：新媒体时代公众具有更多的话语权,城市形象传播也打破了传统媒体时期媒体给受众"灌输"信息的现象,城市形象塑造与传播集合了更多动力。在新媒体环境中,推动西南地区形象更加立体、全面的传播,应从新媒体与传统媒体融合、形象植入式传播策略等方面着手。In new media era, the public has more right to speak. City image communication is also breaking the phenomenon of the media instilling information to the audience. The construction and communication of the city image collect more power. In the new media environment, promoting the more three-dimensional and comprehensive communication of the image of southwest area, should embark on the infusion of new media and traditional media, image fusion implanted communication strategy and other aspects.

关 键 词：新媒体 区域形象塑造 区域形象传播 

分 类 号：G219.21[文化科学—新闻学]