社交网络(SNS)中的自我呈现及其影响因素  

On Self-Presentation in Social Network Sites:Antecedents,Social Outcomes and Theories

作　　者：陈浩[1] 赖凯声[1] 董颖红[1] 付萌[1] 乐国安[1] 

机构地区：[1]南开大学社会心理学系,天津300071

出　　处：《心理学探新》2013年第6期541-553,共13页Psychological Exploration

基　　金：教育部人文社科研究青年基金项目(11YJC190004);国家重点基础研究发展计划(973计划)项目课题(2010CB731404);国家社科基金重大项目(12&ZD218);国家社科基金重点项目(12ASH006)

摘　　要：基于符号互动论而提出的自我呈现概念及其理论,以往常被用于解释人们现实生活中的面对面人际互动行为。近些年,社交网络逐渐成为人际互动行为发生的重要场域。由于社交网络自身的独特之处,人们在社交网络中的自我呈现,与现实面对面、传统计算机媒介交流中的自我呈现有诸多不同。社交网络中的自我呈现更受到目标观众、动机、人格特征、性别和文化等方面的显著影响。西方的"富者更富理论"和"社会补偿理论",在解释社交网络中自我呈现现象本质时各执一词,而国内的"补充我/补偿我理论"或许能较好地解决这一理论问题。未来的SNS自我呈现研究应在扩展被试群体范围、SNS网站种类和影响因素变量几方面继续前行。Serf- presentation is brought forward by Goffman（1959） to explain how people behave in their daily llfe. Resent years, social network sites （ SNS ） is becoming an important place for people ＇ s communication. Because of the characteristic of SNS, self - presentation of users here differs from that in CMC. To understand and predict users＇ behavior in SNS,lots of scholars have explored the factors that influence the self- presentation in SNS. Results find that intentional audience, motive, personality, gender and culture are the primary factors. Studies about effecting factors on self - presentation in SNS are concluded in this article, as well as the future orientation.

关 键 词：社交网络 自我呈现 自我呈现策略 补充我 补偿我理论 

分 类 号：B848[哲学宗教—心理学]