美国混合动力轻型车市场特征分析  

An Analysis on the Market Features of Light Hybrid Electric Vehicles in the USA

作　　者：王贺武[1,2] Vyas Anant 王全录 欧阳明高[1] 

机构地区：[1]清华大学,汽车安全与节能国家重点实验室,北京100084 [2]美国阿岗国家实验室交通研究中心,阿岗伊利诺伊60439

出　　处：《汽车工程》2013年第12期1051-1056,1067,共7页Automotive Engineering

基　　金：科技部国际科技合作项目(2011DFA60650;2010DFA24650);科技支撑计划项目(2011BAG02B12)资助

摘　　要：利用美国汽车销售数据,对美国混合动力轻型车市场特征进行了分析,结果表明,截止至2011年,美国已销售200多万辆混合动力轻型车,2011年的市场占有率超过2%;在总销售量中,以丰田为首的日本公司生产的混合动力轻型车占据88%的市场份额,并继续保持领先地位;以福特Escape为代表的美国本土企业产品虽然占有10%的市场份额,但品种繁多,缺乏重点产品;德国企业近2年开始发力混合动力汽车的推销,但看不出适销对路的产品;以现代Sonata为代表的韩系混合动力轻型车在2011年下半年异军突起,销量第二。美国政府的财政补贴对混合动力汽车的市场化起到一定的促进作用,甚至延续到取消补贴之后。Based on vehicle sales data, the market features of light hybrid electric vehicle （LHEV） in the USA are analyzed. The results indicate that the total sales of LHEV in the US were more than 2 million up to 2011, with a market share over 2% in 2011. The LHEVs produced by Japanese vehicle manufacturers lead by TOYOTA accounted for 88% of the total sales of LHEV in the US and continued to maintain their leading position. The prod- ucts of the native enterprises in the US represented by Ford Escape hybrid, though held !0% of the market, were diverse in variety and lack of key products. The German enterprises began to make efforts in selling hybrids in the US in recent two years but without readily marketable products. The Korean LHEV represented by Hyundai Sonata hybrid ranked No. 2 of LHEV sales as a dark horse in the second half of 2011. The financial subsidies of the US government played a certain promoting role in the marketization of HEV and were still in effect even after the subsidies were eliminated.

关 键 词：美国 混合动力轻型车 市场特征 财政补贴 

分 类 号：F416.4[经济管理—产业经济]