大众传媒环境下大学生认知方式和信息接受习惯研究——兼论网络思想政治教育创新  

The Research of College Students' Cognitive Style and Information Accepted Habit in the Mass Media Environments——Concurrent Study on the Network Ideological and Political Education Innovation

作　　者：任艳妮[1] 叶金福[1] 

机构地区：[1]西北工业大学人文与经法学院,陕西西安710072

出　　处：《科学．经济．社会》2013年第4期158-162,共5页Science Economy Society

基　　金：陕西省教育厅专项科研计划项目资助(项目编号:12JK0205);西安财经学院2012科研基金项目资助(项目编号:12XCK22)阶段性成果

摘　　要：当代大学生处在复杂多变的大众传媒环境中,其知识习得和信息获取也越来越多的依赖于大众传播媒介,大众传媒环境深刻地影响着大学生的学习和生活,而且改变着他们的认知方式和信息接受习惯。高校思想政治教育必须抓住大学生在大众传媒环境下,尤其是网络、手机等新媒体环境下认知方式和信息接受习惯的个性特征,开展有针对性的教育活动,创新思想政治教育的理念与方法,才能提高大众传媒环境下思想政治教育的实效性。The college students live in the complex and changeable mass media environments.The media environments has a profound impact on students＇ learning and life,and the acquisition of knowledge and information accepted habit are also more and more depend on the mass media.Ideological and political education of college students must grasp in the environment of mass media,especially the personality habits of cognitive style and information accepted habit under network,mobile phone and other new media environments.Develop targeted educational activities,the idea and method innovation of Ideological and political education,to improve the effectiveness of the mass media environments of Ideological and political education.

关 键 词：大众传媒 思想政治教育 认知方式 信息接受习惯 

分 类 号：F403[经济管理—产业经济]