基于价值链的文化旅游创意发展分析  

Analysis of Cultural Tourism Creative Development Based on Value Chain

作　　者：刘丽梅[1] 吕君 

机构地区：[1]内蒙古财经大学旅游学院,内蒙古呼和浩特010070 [2]内蒙古财经大学资源与环境经济学院,内蒙古呼和浩特010070

出　　处：《财经理论研究》2013年第6期88-95,共8页Journal of Finance and Economics Theory

基　　金：国家社会科学基金资助项目(08XJY026);(BJXM2012-19)

摘　　要：价值链强调企业创造价值的动态过程,重视战略环节,而价值链咨询模型强调增值性,微笑曲线理论则反映了附加价值、知识财产、品牌服务对企业的重要性。基于此,构建了文化旅游创意价值链模型,指出文化旅游发展能否取得成功主要取决于文化旅游创意的成败。并以成吉思汗陵旅游区为例,对文化旅游创意发展过程进行实证探讨。The value chain emphasizes the dynamic process of the enterprise to create value,and attaches importance to the strategic link,but the value chain consulting model emphasizes the value added,the smiling curve theory reflects the importance of added value,intellectual property,and brand service for enterprises.Based on this,the paper constructs the cultural tourism creative value chain model,and points out that whether the development of cultural tourism makes a success or not mainly depends on the cultural tourism creative success or not.At last,the paper takes Mausoleum of Genghis Khan tourist area as an example to empirical study on cultural tourism creative development process.

关 键 词：价值链 文化旅游 旅游创意 

分 类 号：F590.1[经济管理—旅游管理]