从自发到工具——当前网络围观现象的行为逻辑分析  

From Spontaneous to Instrumental:Behavior Logic Analysis of the Current Network Onlooker Phenomenon

作　　者：文宏[1] 

机构地区：[1]兰州大学管理学院,兰州730000

出　　处：《公共管理学报》2013年第3期51-62,139-140,共12页Journal of Public Management

基　　金：国家社科基金项目(12CZZ037);教育部人文社科一般项目(11XJC810002)

摘　　要：为了准确反映网络围观现象及其趋势的真实全貌,为提升政府治理水平提供可借鉴的思路,以近年来互联网中频繁发生的网络围观事件为分析对象,以触发缘起、行动策略与演化过程为标准,将其划分为自发型和工具型两种类型。针对工具型网络围观现象逐渐占据主导地位的趋势,从理论上归纳了网络围观现象的概念内涵与发生机理,明确了相关特征与演变趋势,并立足于制度环境来建构理论分析的基本思路,从可能性与可行性两个方面对这一趋势进行了深入的描述性分析。对政府治理而言,网络围观激发了民众参与政治的热情,强化了社会监督氛围,蕴含着某些积极的公共价值,但一旦成为一种趋势,必然会冲击正常的利益诉求渠道,不利于行政与司法运行的自身优化,最终会损害公共利益,对此,必须从建构社会矛盾调节及利益诉求表达的长效机制方面寻求突破。该研究有利于打开公共问题解决的政策黑箱,为地方政府治理策略的优化提供启示。The objective of this paper is to accurately reflect the real panorama of 'Network Onlookers' phenomenon,and provide some thoughts to promote the level of management.This article based on the frequent Network Onlookers events in recent years,takes the origin,action strategy and evolution process for the standard,and divides it into spontaneous type and instrumental type.According to the gradually dominant trend of instrumental type Network Onlookers event,summarizes its concept connotation and the occurrence mechanism theoretically,specifies its characteristics and evolution trend,based on the system environment to construct the basic ideas,deeply analysis the instrumental trend from the possibility and feasibility.For governance,network onlookers inspired the enthusiasm of the people to participate in politics,strengthen the social supervision atmosphere,so,it contains some of the positive public value.But if it becomes a trend,it will inevitably impact the normal channels of interest demands,not conducive to the administrative and judicial operation optimization;eventually harm the interests of the public.To this,we must seek breakthrough from the long-term mechanism construction of social contradictions' adjustment and interests' expression.This study is helpful to open the policy black-box of solving public problem,and supply enlightenment for the optimization of local government governance policy.

关 键 词：网络围观 政府治理 行为逻辑 工具 

分 类 号：C912.6[经济管理]