销售努力成本分担情况下供应链回购契约研究  

The Research of Supply Chain under Buy-back Contract with Sharing the Cost of Selling Efforts

作　　者：王学武[1] 贾慧卿 马文杰[1] 魏明磊 

机构地区：[1]东北电力大学理学院,吉林吉林132012 [2]中国移动通信集团北京有限公司,北京100027

出　　处：《东北电力大学学报》2013年第6期15-19,共5页Journal of Northeast Electric Power University

摘　　要：考虑由一个供应商和一个零售商构成的二级供应链,需求是随机的且受销售努力水平的影响。本文首先分析了回购契约无法协调的原因;然后在销售努力成本分担的情况下,提出了分别通过限定回购系数和分担努力成本系数使供应链得以协调。Consider a supply chain consisting of one supplier and one retailer,the demand is stochastic and af-fected by sales effort. We first analyze the reason that the buy-back contract cannot coordinate the supply chain,then we propose that with limiting return coefficient and sharing effort cost coefficient respectively ,so that the supply chain is coordinated on condition that the sale effort cost is shared.

关 键 词：供应链协调 回购契约 成本分担 

分 类 号：O221[理学—运筹学与控制论]