Analysis of Attitude in Advertising English  

作　　者：刘跃良[1] 

机构地区：[1]广东药学院外国语学院

出　　处：《英语广场（学术研究）》2014年第1期41-46,共6页English Square

摘　　要：Abstract:Using authentic texts as data,the study mainly explores attitude from the aspects of affect,judgment and appreciation in advertising English under the framework of systemic functional theory.Attitude is an important part of evaluation,and evaluation is regarded as a central part of the meaning of any text,which is especially true of advertising texts.Through the discussion about Attitude,it is shown that many English advertisements contain information that expresses attitudinal meanings,which makes advertising more convincing and able to evoke affinity,and that the values of affect,judgment and appreciation all occur predominantly as positive categories.Using authentic texts as data, the study mainly explores attitude from the aspects of affect, judgment and appreciation in advertising English under the framework of systemic functional theory. Attitude is an important part of evaluation, and evaluation is regarded as a central part of the meaning of any text, which is especially true of advertising texts. Through the discussion about Attitude, it is shown that many English advertisements contain information that expresses attitudinal meanings, which makes advertising more convincing and able to evoke affinity, and that the values of affect, judgment and appreciation all occur predominantly as positive categories.

关 键 词：advertising English ATTITUDE affect JUDGMENT APPRECIATION 

分 类 号：H0-0[语言文字—语言学]