基于KAP模型的陶瓷符号认知研究  

Semiotic Knowledge Toward Jingdezhen Ceramic Products Based on KAP Model

作　　者：姜嘉琦 刘春燕[2] 马秋芳[3] 刘宇飞[2] 吕佳[2] 欧阳柳[2] 

机构地区：[1]鄱阳湖湿地与流域研究教育部重点实验室,江西南昌330022 [2]江西师范大学地理与环境学院,江西南昌330022 [3]江西师范大学历史文化与旅游学院,江西南昌330022

出　　处：《江西科学》2013年第6期854-859,共6页Jiangxi Science

基　　金：江西省社会科学规划研究项目(编号:10YJ90);"赣鄱新星"种子基金项目(编号:PKGP2012016);国家自然科学基金(编号:41301157)

摘　　要：构建KAP模型分析了景德镇陶瓷从业者人员对陶瓷符号知识的了解程度、态度和行为的关系。从调查数据得出大部分景德镇陶瓷从业者对陶瓷符号知识了解不充分,对陶瓷符号知识的知晓率尚待提高。建议对陶瓷从业者培训有关的陶瓷符号知识,使其更好的掌握对陶瓷产品的销售和陶瓷文化的推广。This article build the KAP model to analyse the relationship between Jingdezhen ceramic practitioners＇understanding,attitude and behavior about ceramic semiotic knowledge. From the survey＇s data,we can conclude that most of the Jingdezhen ceramic practitioners don＇t have a full understanding of ceramic semiotic knowledge. The awareness of ceramic semiotic knowledge remains to be improved. The suggestion is that ceramic practitioners should have some training about relative ceramic semiotic knowledge, so that they can better grasp the skills of ceramic products＇sales and promotion.

关 键 词：陶瓷产品 符号学 KAP模型 景德镇 

分 类 号：F062.9[经济管理—政治经济学]