当代城市的视觉城市战略及视觉传播策略  

The Strategy of Visual City and Visual Communicating in Contemporary Cities

作　　者：郑川[1] 

机构地区：[1]四川美术学院版画系

出　　处：《中国名城》2013年第12期33-35,39,共4页China Ancient City

基　　金：重庆市人文社会科学项目--"当代美术传播策划的理论研究与实作分析"(编号:09SKK04)

摘　　要：城市是国家战略实施的重要载体和平台。城市竞争推动城市营销及城市战略的制定和实施。视觉时代,城市越来越意识到视觉传播策略运用在视觉城市战略实施中的重要性。视觉城市战略,是兼顾和融合城市文化、经济、政治等方面战略需要,是城市基于视觉层面的城市发展战略,是当代城市战略中最为重要的组成部分,它通过城市导识符号系统、城市识别系统设计、标志性建筑规划、典型地域性景观的打造、公共艺术的规划和设计等城市视觉传播的综合推进和具体策略运用得以有效实施。The city is an important carrier and platform for the implementation of national strategies. Competition between cities promotes city marketing and the formulation and implementation of city developmental strategies. In the visual age, the importance of the application of visual communication strategies in the implementation of visual city strategies is increasingly felt. The visual city strategy, the city strategy based on vision, is a strategic need in taking account of culture, economy, politics, and so on at one and the same time and integrating them. It is also one of the most important parts in the contemporary city strategy. The visual city strategy is effectively carried out through comprehensive promotion and the application of specific strategies of city visual communication, such as guide sign systems, city identity systems, constructional planning and construction of iconic buildings, building of typical regional landscapes, and planning and design of public arts.

关 键 词：视觉城市 战略 视觉传播 策略 

分 类 号：C912.8[经济管理]