大学生与微博名人准社会交往的实证研究  

An Empirical Study of the Para-social Interaction Between College Students and Microblog Celebrities

作　　者：陈耀[1] 李远煦[2] 

机构地区：[1]浙江工业大学学校办公室,浙江杭州310032 [2]浙江传媒学院学生处,浙江杭州310018

出　　处：《浙江工业大学学报（社会科学版）》2013年第4期420-425,共6页Journal of Zhejiang University of Technology：Social Sciences

基　　金：浙江省社科联重点研究课题(2012Z48);浙江省教科规划(高校)研究课题(SCG150);浙江传媒学院科研项目(ZC12XJ0 15)

摘　　要：文章对大学生与微博名人的准社会交往的条件、理念、动机、内容、途径以及成效等进行分析研究,并对相关概念作出界定。研究发现,在大学生与微博名人的准社会交往中呈现出单向度地与微博名人形成了良性交往关系、顺从微博名人价值观念的意愿显著、对微博名人存在超现实评价等现象,与微博名人的准社会交往具有发展性等鲜明特征。文章揭示了互联网环境下微博对大学生成长发展产生的重要影响,同时提出了引导和规范大学生与微博名人准社会交往的对策建议。In this study, the conditions, concepts, motives, contents, paths and effects of the para- social interaction between college students and microblog celebrities are analysed in detail, along with definitions of relevant notions. Research findings include college students＇ unilateral compli- ance with microblog celebrities, thorough acceptance of their values, surrealistic evaluation of their performance, as well as the developmental nature of the interaction itself. The study also reveals the significance of microblogs on college students＇ maturing in the age of the Internet and provides sug- gestions for guiding and regulating their para-social interaction with microblog celebrities.

关 键 词：大学生 微博名人 准社会交往 

分 类 号：G640[文化科学—高等教育学]