微信PK短信:腾讯大胜  

Micro Message PK Short Message: Tencent Got Victory

作　　者：郭菁 

出　　处：《上海经济》2013年第4期28-29,6,共2页Shanghai Economy

摘　　要：国家工信部近期发布的统计数据显示,2012年全国移动短信发送量8973.1亿条,同比增长仅2.1%,增幅为4年来最低,人均短信发送量下滑了9%左右。DCCI互联网数据中心的统计更让运营商胆战心惊：2012年全国运营商的整体短信量比2011年下降20%,彩信量下降25%,电话业务量甚至也下降了5%。In 2009, the users of China mobile sent 108short messages each person. In 2010, the number was reduced to 101.By 2011, the number shrinked to 88. While the short message business aredeclining, the new software 'micro message' is expanding speedy and growing prosperity. Micro message was born on January 21st, 2011.The users reached 100000000 in March, 2012 and broke 200000000 on September 17th,2012. Tencent announced the users of micro message over 300000000 on January 15th, 2013. From 200000000 to 300000000, it was only less than 4 months. With its advantages of benefits, convenience and better multimedia , micro message erodes SMS step by step. Emerging technologies will make the market change. Micro message rises rapidly, and the SMS declines gradually, even it will disappear eventually .

关 键 词：短信发送量 互联网数据中心 数据显示 运营商 工信部 业务量 统计 

分 类 号：F626.5[经济管理—产业经济]